We are inaugurating a new section in our blog where the focus is on the people who make the impossible possible. We want to show you the most human, strategic and creative side of our company through short interviews with those who live and work in our company. audiovisual production from the inside.
We begin with Daniel Pycock, a key reference in our international operation, who has witnessed firsthand the rapid evolution of the industry in recent years. In these brief questions, Daniel shares how client expectations have changed, the new challenges of working in different countries, and the technologies that are already shaping the future of events.
With a global outlook and feet firmly planted in day-to-day reality, tells us about the importance of listening, adapting and, above all, building solid relationships so that each project not only works, but also leaves its mark.
A conversation full of real learnings, strategic vision and passion for doing things right. Because behind every event that marks the attendees, there is a team that lives it as if it were unique, taking care of every detail.
How has the demand for audiovisual production for events evolved in the international market in recent years?
The evolution has been impressive. Since a few years ago, we have seen a qualitative leap in customer expectations. It's no longer just about setting up screens and sound: they are now looking for complete, immersive experiences, with visual storytelling and flawless execution. The pandemic also drove a very strong hybrid demand, and while face-to-face events have made a strong comeback, the same quality and technical capability is now expected in both physical and digital formats. In addition, the international customer wants turnkey solutions, and highly values agility, transparency in communication and the ability to adapt locally without losing global vision.
What are the main challenges in selling audiovisual production services in different countries and how do you overcome them?
Each country has its own culture, its own times and its own way of doing business. The biggest challenge is to adapt quickly without losing your essence or your quality standard. In some markets, the decision-making process is slower; in others, everything is more informal or changes at the last minute. That's why, the most important thing is to be an active listenerunderstanding what the local client values, and building long-term relationships, not just closing a project. It also helps a lot to have reliable local partners and a multicultural team that understands these nuances. And, of course, be very clear from the outset on what you can offer and how.
What trends are shaping the future of audiovisual production for events globally?
Artificial intelligence and automation are already beginning to make their mark in pre-production and content personalization. The use of extended reality (XR), 3D mapping and digital scenographies. At the operational level, there is a clear trend towards sustainability and energy efficiency in the use of equipment. But beyond technology, the big trend is hyper-personalization: each event has to speak directly to its audience, and that requires us to work closer than ever to the client from the conceptualization stage.
Can you share any industry experience that has made a difference in the success of an event?
One I especially remember was with Visionarea, in an international event based in Spain but with audiences connected from three continents. What made the difference was not the technology (although it was complex), but the human coordination. From minute one we worked side by side with the client, coming up with a creative but realistic approach, and taking into account every possible scenario. When the day came, everything flowed because we had done the invisible part right: listening, planning and alignment with all the teams. That event opened many doors for us internationally because we proved that we could offer European quality with a global mindset.
What technologies, tools and equipment do you consider essential today to offer a high quality audiovisual production?
It depends on the type of event, but there are basics that can't go wrong: 4K video systems with redundancy, digital sound desks with advanced processing, programmable LED lighting solutions, and, above all, a solid network and real-time transmission infrastructure. At the software level, we use 3D technical planning tools, real-time inventory control and collaborative project management systems. But beyond the equipment, the essential remains the following the human team: technicians with criteria, with experience, and with the capacity to react to any unforeseen event.
Daniel Pycock's experience and vision reminds us that audiovisual production goes far beyond technology: it's about people, it's about cultural understanding, it's about anticipating and adapting to create something truly memorable. In a world where events no longer have borders, having a team that combines technical excellence with human sensitivity makes all the difference.
This is just the first installment of many. We will continue to share the voices that make each project possible, from different areas and perspectives. Because we believe that the best stories start within the team.
Would you like to know more about how we work or do you have a question for our next interviewee? We'll read you in the comments!
