Creative concept of an event: Definition, what it is for, advice

Creative concept of an event: Definition, what it is for, advice

Before an event takes place, there are many tasks that need to be carried out. Usually one of the first things to be defined is the creative concept of the event,this will determine everything that takes place during the day.

Let's not forget that an event is held to achieve certain corporate goals, so everything must be thought through and carried out with the results we want to achieve in mind. 

Are the theme and the creative concept of an event the same thing?

There are two concepts that are often confused when we talk about events. That is why today we want to give you more information so that you know how to differentiate them in the best way.

Let's talk about the theme, and the creative concept of the event:

  • The theme of an event will be the idea that is conveyed throughout the event. The theme will define the objectives of the event, the general tone of the event and will even influence the structure of the activities that will take place.
  • The creative concept:, es la idea única y original en la que se va a centrar y va a transmitir tu evento.  El concepto creativo, también va a diferenciar a tu marca respecto a otros eventos que esté realizando tu competencia.

Steps to think about the creative concept for your event

Whatever type of event you have in mind, We agree that you don't want to create a journey that doesn't generate any interest in your users, do you?

If you want to avoid making your event look like hundreds of other events in your industry, you will need to come up with a creative concept that will help you to be memorable. To do this, the following steps can help:

1. Define your event's objectives.

Although many users may not be fully aware of the fact that each event has specific corporate objectives. Knowing what they are and how you are going to measure whether they are met will help you to better focus your strategy.

In this way, you will be able to come up with not only a creative concept that will help you to achieve your goals, but that each of the tasks to be carried out will be designed to optimise time and resources, maximising results.

2. Think about your brand's target audience, and the attendees you want your event to attract

Certainly, once we have clear corporate objectives, You will need to think about your brand's audience, the type of attendees and the volume you want your event to have.

Being clear on this aspect will help you define the type of activities that may be of interest to you and will also help you define the type of activities that may be of interest to you, the promotion and communication strategy you will use to promote your event.

3. Analyse the strategy that your competitors are carrying out

Knowing what kind of events your competitors are doing will help you anticipate what might work and generate interest and what might not. You will be able to analyse the traffic and conversation that has been generated around their actions in order to achieve avoid repeating strategies, or doing events that may be similar.

4. Choose a venue that suits your creative concept

The venue you decide to use for your event should be designed according to your target audience and the creative concept you want to convey.

Let's not forget that the location where an event takes place, offers a lot of information to the attendees, so if the right choice is not made, the user experience would not be as perfect as it could be.

5. Design an agenda of activities that reinforce your creative concept

For your event to create greater brand recall, don't forget to think in as much detail as possible about everything you want to happen during your event. This way you will not only be able to define the agenda of the event, but also when everything has to happen, and the possible details that can make your event unforgettable.

Don't forget that when it comes to an event, absolutely everything communicates, So paying close attention to detail will be crucial.

6. Work hand in hand with your audiovisual partner

Once you start to define the creative concept for your event, don't forget to get advice from your chosen audiovisual partner. This will undoubtedly be the icing on the cake for everything to go perfectly.

Tips on how to make a creative concept for an event that leaves no one indifferent

We know, if you are reading this, it is because you want your event to make a big difference to your attendees. That's why in this article we want to give you some ideas that can help you.

Think outside the box when defining the creative concept for your event.

Without a doubt, one of the key tips to follow if you want your creative concept to be different is to... Don't be inspired by creative concepts that have already been realised many times before!

Always try to give an extra touch or an extra twist to whatever you want to do, so that you can surprise your audience.

Also think about dynamics that make it easier for your users to interact with what is happening during the corporate day. In this way, you will increase their engagement with the brand and also their level of interest.

Design a creative concept that suits the tastes of your audience

As we mentioned before, knowing your audience will be fundamental to design a creative concept that they will like and motivate them.

That is why we recommend you to come up with a creative concept that takes into account the whole experience of the attendee. That is, from the reception of the invitation, or the form where they have to include their details to be able to attend, the app with the activities they are going to find, the way to book their place in the different activities, all the messages designed to reinforce the added values of the brand, what kind of message you are going to send them once the event is over, etc.

The creative concept of your event must address the whole experience, otherwise you would be provoking a brand incongruence and, as a consequence, a poorer user experience.

Include thematic elements that reinforce your creative concept.

As is often said, the difference is in the details. So don't hesitate to include details with the theme you have chosen to help you finish telling the story or message you are trying to convey.

Design a scenario for the content you are going to project.

The creative concept of your event should be reflected in all branding elements and also in the stage you will use. In this way, you will be able to capture the attention of your attendees, transmitting the concepts and ideas you are looking for.

In this respect, don't forget to let your imagination run wild! Scenarios can be completely tailor-made according to what you have in mind.

Get advice from your audiovisual partner

Having a good audiovisual partner working hand in hand with you to deliver the best audio, video and lighting solutions. will guarantee you to create a quality experience that will leave no one indifferent.

Don't miss the opportunity and share with your trusted supplier the ideas you have for the event and how you would like to develop them. This way, you can be given personalised advice that will help you create the best experience for your attendees.

Use the WOW factor

Thinking of activities and elements that enhance the wow factor during your event will help you to generate a positive experience, making attendees remember the event, even long after it has taken place.

Create excitement among your audience

Don't forget to try to generate as much buzz as possible before the event takes place. In this way, you will get the conversation about it started long before it is happening.

Involve your attendees in the experience of the event.

If you want to boost the interest of your audience and achieve a greater connection with the brand, you should think of experiences that engage the user. To do this, you can think of dynamic activities that require them to interact.

And you, do you already know how you are going to surprise your attendees at the next event?

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