In the changing landscape of corporate events, Online event broadcasting has become essential to reach a global audience and maximise the impact of your event.
In this article, we will explore the keys to how to effectively broadcast and record an online event, optimising your reach and engagement.
Preparation and strategic planning of an online event
Before diving into audiovisual production, strategic planning is essential. Here are the key steps to prepare for your event:
1.1 Defining your Objectives
When it comes to defining the objectives of your event, it is essential to be specific. Ask yourself what outcomes you want to achieve: are you looking to increase brand awareness, generate leads or educate your audience on a specific topic? Quantifying these objectives will allow you to measure the success of your event. But how do you do it? Here are a few tips:
- Be specific and measurable in your objectives. Instead of "increase brand visibility", it sets a concrete target, such as "increase brand recognition by 20% in the next quarter".
- Set short- and long-term goals. Short-term objectives are immediate actions, while long-term objectives are linked to broader goals.
- Consult with key members of your team to ensure that everyone is aligned. in the objectives and strategies of the event.
- Consider establishing key performance indicators (KPIs). that allow you to measure progress towards your objectives.
1.2 Identify your event's Audience
As well as knowing who your ideal assistants are, it is important to understand their needs and expectations. Conduct research on your audience to tailor the content and structure of th. Make sure the themes and tone of the event align with their interests. If you don't know where to start, here are some ideas:
- Conduct market surveys or data analysis to understand the needs of the market. and preferences of its audience.
- Categorise your audience into demographic and psychographic groups. to adapt content and marketing strategy.
- Create buyer profiles or buyer personae to help design targeted content and messages.
1.3 Choose the Platform you will use to broadcast your event
When selecting a transmission platform, consider factors such as the ability to interact with the audience, the ability to personalise and security. Evaluate whether the platform is suitable for your type of event and whether it offers features such as the ability to segment the audience and collect analytical data. Consider the following points when making your choice:
- Investigate the platform's security options to ensure data protection. and the privacy of the audience.
- Consider the scalability of the platform to handle audience peaks. Make sure it can accommodate a sudden growth in the number of viewers.
- Check if the platform offers interaction features such as live polls and Q&A, to increase audience participation.
1.4 Prepare the Content and the Script
Content preparation is a process in which clarity and structure are essential. Make sure you design a strong script that includes a clear introduction, key points and an effective closing. Consider incorporating visual elements, such as slideshows or videos, to keep the audience engaged.
Equipment and technology for an online event
For an audiovisual production that runs smoothly, the right equipment is needed. Here are the main essential technology needs:
2.1 Quality Chambers
The choice of high quality cameras not only improves image resolution, but also allows for greater flexibility in visual composition. Consider cameras with autofocus and zoom capabilities to suit different scenarios. If you want everything to run smoothly, don't forget the following tips:
- Make sure cameras are well focused and balanced. to avoid focusing problems during live transmission.
- Use tripods or stabilisers to keep cameras stable. and reduce vibration.
- Consider using cameras with optical zoom capabilities. to adjust the framing without loss of quality.
- Implements a combination of camera angles, such as medium shots and close-ups, to keep the audience's attention.
2.2 Microphones and Audio Quality
Audio quality is critical to successful transmission. Opt for wireless lavalier or headset microphones for presenters, and make sure you have an audio mixer to adjust levels in real time and minimise background noise. In addition to this, don't forget:
- Use an audio mixer to adjust the levels of surround sound systems in real time and avoid volume peaks.
- Consider using wireless microphones. for greater mobility of presenters.
2.3 Professional lighting for online events
The Focused lighting is one of the keys to achieving a high quality image. Use soft, diffused lighting to minimise shadows and enhance the appearance of the presenters and the set. If you want everything to go smoothly, don't forget:
- Conduct a pre-event lighting test to adjust the intensity and colour temperature accordingly.
- Use soft and diffused lighting to reduce harsh shadows. on the faces of the presenters.
- Consider using backlighting to highlight the presenters in the background.
- Avoid direct, harsh light that may dazzle or create glare. unwanted in the chambers.
2.4 Internet connection
Don't skimp on a Internet connection high-speed and reliable. Consider setting up a backup connection to avoid interruptions in case of problems with your main connection. If you want to make sure you avoid problems with your internet connection:
- Perform connection speed tests before the event. to ensure that the speed is sufficient for live streaming.
- Consider using a wired connection instead of Wi-Fi. for greater stability.
- Set up a backup connection, as a mobile access device, in case the main connection fails.
Audiovisual Production for Live Events and Recording
On the day of the event, live production and recording are essential. Best practices are detailed here:
3.1 Professional Audiovisual Production Equipment
A professional production team ensures that all technical aspects are handled smoothly during the live broadcast. This includes camera steering, live switching and audio management.
- Establish a clear communication plan among the members of the production team. to coordinate changes and adjustments in real time.
- Assigns a stage manager or producer to make quick decisions in case of technical problems.
- Hold pre-event meetings to review roles and responsibilities. of each member of the production team.
3.2 General Tests and Essays
Testing and rehearsal are opportunities to identify and troubleshoot problems prior to the live event. Practice live broadcasting with the presenters and production team to make sure everyone is coordinated.
3.3 Quality Live Streaming
To achieve a quality live broadcast, adjust the streaming settings to suit the speed of your connection and the resolution of your camera. Consider using high-efficiency video codecs to reduce the load on your connection. In addition to this, don't forget:
- Set the quality of the video stream depending on the speed of your Internet connection. and the processing capacity of its equipment.
- Uses highly efficient video codecs to reduce the load on your connection and improve transmission quality.
- Monitor the quality of the live stream during the entire event. and makes real-time adjustments if necessary.
- Have a backup of the recording in case of problems with the live stream.
3.4 Post-Event Recording
The recording of the event not only allows for the creation of additional content, but also serves as a backup in case of technical problems during the live broadcast. Make sure that the recording is made in high quality and stored secure
Audience Interaction and Engagement during the online event
A self-respecting event is all about engaging the audience. Don't know how? Here are some strategies to encourage participation:
4.1 Live Chat and Questions
Encourage the audience to use the live chat to ask questions and make comments. Appoint a moderator to manage the chat and select the most relevant questions for presenters to answer in real time.
4.2 Live Polls and Surveys
Polls and surveys are an excellent way to engage your audience and collect valuable data. Use interactive platforms that allow attendees to vote in real time and see the results.
Post-production and Content Distribution
Once the event is over, post-production and distribution are essential. The final steps are addressed here:
5.1 Professional Video Editing
Post-production video editing is an opportunity to highlight key moments of the event, eliminate errors or pauses, and improve the visual and audio quality of the recorded material. Consider including visual effects or graphics to make the content more attractive.
- Use smooth and professional transition effects to improve the fluidity of the video.
- Avoid over-editing and maintain authenticity of the highlights of the event.
- Make sure the background music is appropriate. and does not distract from the main narrative.
5.2 Creating Downloadable Resources
In addition to providing full recordings of the event, you can create additional downloadable resources, such as abstracts, slide presentations, supporting documents or guides related to the event theme. These resources can help the audience to dig deeper into the content.
Without a doubt, considering including a hybrid or even online format for your events will allow you to reach even more attendees. Wherever they are.
If you are preparing your next event, please do not hesitate to contact us!