Whether you are a professional event organiser, marketing manager, sales manager or event manager, you should know that having an audiovisual service provider for an event is essential for it to be a success. Let's not forget that whatever type of event you are organising, the different sound and visual elements you include will influence sensations, emotions and engagement you are going to get from your assistants.
To see the importance of audio, lighting and video, we should think about how we ourselves would lose interest in an event where either the different technical aspects fail or the speaker does not use visual aids to get his or her message across. In other words, all the elements that are included in an event must have the same purpose: to make the message that the event is intended to convey, the event will be a great opportunity for the attendees to remember the brand.
In short, if you want your attendees to stay engaged during your event, you need to get them to the greatest number of their senses will be involved during the different talks and presentations.
What does the audiovisual part mean in the planning of an event?
The first thing you should know is that When an audiovisual production team is included in an event, the quality of the event is improved, making the experience for attendees unparalleled.
It can be said that the audiovisual partner is one of the most important members when you are organising an event. However, it is essential that you know how to take advantage of their experience and knowledge to get the most out of it.
How to get the most out of your audiovisual event partner?
Ideally, you should always try to involve your audiovisual partner from the very beginning of your event. If you tell them about your creative idea, they may be able to give you feedback on how it can best be implemented.
It will also be essential that you tell him or her the objectives of your event, the overall design you have in mind, and the needs of your event. regarding the content to be taught or if there is anything complementary that you would like to include. In this way, not only will they offer you personalised advice, but you will also ensure that this team of qualified professionals is coordinated with the rest of the event's components.
You should know that all events include audiovisual components to a greater or lesser extent. From lectures or master classes, to videos, projections, custom-made screens for specific content, etc. A good audiovisual partner will help you bring your ideas to life.
Reasons to have an audio-visual partner for your event
If you are an event organiser, or the event manager of a company, one of your main objectives will be to hold events that reinforce the brand image. of your company. If these are also a product introduction, you may have another objective associated with the number of sales of the new product.
Thanks to sound, lighting, video and some of the technological advances that have taken place in the audiovisual sector in recent years, you will be able to create the memory you are looking for in your audience. However, to handle this material correctly, years and years of effort and technical knowledge are needed.
At VA we tell you the main reasons why having an audiovisual partner for your event is one of the best ideas you can have:
You will have qualified staff from the very beginning.
Undoubtedly, one of the great advantages of having an audiovisual company as a partner for your events is that they will offer you the personalised service you need, hand in hand with the best professionals. qualified and experienced professionals. This will ensure that you can manage the visuals, lighting and sound elements of your event without having to worry about anything going wrong.
Professional audiovisual production equipment will save you time, money and aggravation.
Having a technical audiovisual production company will undoubtedly save you a lot of headaches. These professionals will provide you with that extra knowledge that will be key to making the event more efficient, making sure that all of the technical elements are integrated and operate without incident.
You'll get the impact you're looking for at your event
It is quite common for all events, no matter what type of event they are, to include different visual elements. Presentations, videos, lighting, everything adds up to enhance the interest of users during the event. Having an audiovisual team will ensure that you have someone who will be aware of the technical needs of both the space and the characteristics of your event.
It will take the technical aspects of your event out of your hands.
Each event will have its own rhythm in which each of the presentations and activities of the day will take place.. Audiovisual professionals can help presenters to keep up with the pace, trying to stick to the set times. A monitor with the content being projected, or the speech to be delivered, or even timers, will help speakers to keep to their time.
They will help you create the perfect setting for your event
Thanks to different lighting solutions, an audiovisual professional can create the perfect atmosphere that conveys the values, feelings and emotions you are looking for. In addition, these feelings will be further reinforced by different audio effects.
You can complement the lighting and sound services by contracting the recording of the event.
Working with audiovisual equipment not only means being able to have the audio and lighting your event needs, it also means being able to They will also have both the knowledge and the technology to be able to make professional video recordings. This will allow you to create content that increases the reach of the event. In addition to making this content accessible to attendees who have not been able to travel physically.
How to choose the best audiovisual service provider for your event?
Nowadays, we have a multitude of companies offering all kinds of services, at the click of a button. However, let's imagine you want to hold a corporate event that lasts several days, where not only the audio and lighting are included, but also customised content is needed, and that everything is immortalised on video. Or let's imagine on the other hand that you are going to attend a trade fair, and you need a customised stand that covers all your needs to show all your product lines. This is where it starts to get complicated to find a supplier that fits your needs, right?
Tips for choosing the right AV service provider for your needs
It is quite possible that, faced with so many options, you have felt overwhelmed, and you may even be at a point where you are not sure whether the options you are considering meet your needs or not. That's why, We would like to give you some tips that will help you to make sure you choose the best option for your particular case.
The first and best advice anyone can give you is.... , Check the references! A company with many references means that it also has a lot of experience in the field.
Another thing you can use to get an idea is, is the company asking you a lot of questions? Normally, event audio-visual providers, who are really reliable, will ask you a lot of questions. These questions range from knowing more about the creative concept of your event, the objectives you have, the types of formats you have in mind, how you would like to capture the attention of your audience, to the specific dates of the event, your budget, etc. When an audiovisual professional asks all these questions, it means that he or she is committed to your project, and seeks to know as much information as possible in order to be able to advise you.
Your audio-visual supplier wants to see the venue to be used for the event in person during a technical visit. Photographs are not always the same as the real thing. For this reason, a reliable supplier will send someone from their team to see the location of the event in person. In this way, they will be able to detect possible incidents or points that require special attention.
Is he presenting you with a plan of action? When we are talking about events, and even more so on the technical side. Absolutely nothing is left to improvisation. This means that your audiovisual provider will want to have everything planned so that if any kind of incident occurs, they will be able to respond, ensuring that the event runs smoothly.
Another aspect that can help you decide is to know if the company has the necessary audiovisual material needed for your event. Each event has different characteristics, which means that it needs different audiovisual material than another event. Check if your potential supplier is advising you and offering solutions to achieve the result you are looking to offer to your attendees.
Finally, it may also help you to decide whether your potential partner will is up to date with new audiovisual trends in the sector. If you want to go a little further, you will need the audiovisual team you choose to have both the technical equipment and the knowledge to be able to carry out your idea. This way you will ensure that you are not cutting off the potential of your event by not having chosen the right supplier to execute your idea.
Now that you know why having a good supplier is so important and the main guidelines that can help you choose, what are you waiting for to get going and get on with organising your event?