Daniel Pycock is CEO of VA 361 Productions, where he leads strategy, international growth and the delivery of audiovisual productions for live events, brand experiences and complex projects across multiple markets.

He has more than twenty years of experience in the audiovisual industry. He began his professional training as an electrician and developed hands-on experience in lighting, sound and video before moving into technical production, project direction and business leadership. He founded Visionarea at the age of 27 and, following a restructuring process between 2020 and 2022, the company evolved into VA 361 Productions.

Alongside his work in production, Daniel completed the 2026 Dakar Classic and develops communication and content projects including This Is Not the Way and the podcast La Mazmorra. His complete professional biography is available at danielpycock.com.