In the competitive and ever-changing world of audiovisual production, standing out is no easy task. However, VA 361 Productions has managed to position itself as one of the most important references in the sector in Spain, thanks to its human approach, its capacity to adapt and its commitment to constant innovation. Today we bring you a short interview with Fran Gómez, CEO of the company, to learn more about the philosophy that drives VA 361, the challenges they have overcome and the vision that guides them into the future.
What is the company's long-term vision and what strategies are being implemented to achieve it?
The vision is and always will be to provide the best possible service to our customers, by taking care of every detail from start to finish. And that starts with taking care of our greatest asset, our team, every day.
In such a competitive industry, how do you ensure that the team stays motivated and aligned with the company's objectives?
Since the beginning of the company we believe in mutual trust with our team, which allows us to empower them to complement each other as a perfect machine. VA 361 Productions is not just a company, is a company with soul and solid roots where every member of the team feels part of something special.
What have been the biggest challenges in running the company and how have you overcome them?
One of the biggest challenges was overcoming the COVID pandemic that hit the world and our industry. It was a very tough time, where we almost lost everything that had been built up over the years. We had to reduce the structure to a minimum and reinvent internal processes in order to survive and be reborn even stronger. In the end, we were able to learn from something so negative and take the positive out of it to create an even better and more efficient model.
How do you attract and retain the best talent at VA 361 Productions?
At VA 361 Productions we believe that people are where they want to be and where they are cared for. We try to create a unique environment where each person feels that he or she is valued, that he or she is a fundamental part of the team. It is a matter of mutual trust that goes far beyond the economic.
What role does innovation play in the company's growth and how do you foster a culture of creativity within the team?
VA 361 Productions is positioned as a TREND SETTER of the national industry. We are always on the lookout for new developments from equipment manufacturers to assess which option can offer innovation and differentiation to our customers.
If you had to give one piece of advice to future leaders in the audiovisual sector, what would it be?
Create a unique team of people, equipment can be purchased by anyone.
At VA 361 Productions we go far beyond audiovisual production: we are driven by dedication and a shared vision. In an industry as demanding as it is changing, our success lies in an authentic blend of innovation, human warmth and commitment to excellence. A clear inspiration for those who aspire to lead with values and transform the industry from within.
And here ends the second interview with the team. Soon we will continue to show the voices that give life to each project, from different roles and perspectives. Because we are convinced that great stories begin in the heart of the team.
Are you interested in learning more about the way we work or do you have a question for an upcoming interview? We'll read you in the comments!
