The pharma sector is characterized by its demand for precision, professionalism and advanced technology. This is also reflected in the organization of events, where audiovisual production plays a crucial role. A successful event not only conveys the desired message, but does so in a clear, impactful and memorable way. In this article, we will explore practical tips and strategies to optimize audiovisual production for pharmaceutical events.
Why is audiovisual production key in the pharma sector?
Events in the pharmaceutical field usually have clear objectives: new product launches, staff training, scientific conferences or meetings with healthcare professionals. The quality of the audiovisual production can determine the success of these events, as it is the tool that translates complex concepts into clear and effective messages.
Key aspects of audiovisual production in pharma:
- Technical precision: A medical or scientific presentation requires high-resolution graphics, precise audio and video synchronization, and clear visual content that supports complex data, such as clinical trials or comparative studies.
- Regulatory compliance: International regulations (such as those of the FDA or EMA) establish how clinical data should be presented. Slides, videos or animations must comply with these standards to avoid legal problems.
- Visual impact: The design and presentation should appeal to the audience while maintaining a professional and respectful approach to the subject matter. Successful design can increase comprehension and retention of the message.
Practical tips for a flawless audiovisual production
1. Comprehensive planning
Before starting any audiovisual production, it is crucial to understand the objectives of the event and the client's needs. In the case of the pharma sector, this may include:
- Identify the target audience: Doctors, researchers, pharmacists or students may require tailored presentations. For example, researchers may need detailed technical information, while physicians prefer explanations more applied to clinical practice.
- Know the legal requirements: Some countries require clinical data to be audited before submission. It is essential to work with legal experts to ensure compliance.
- Define key messages: Make sure every part of the production is aligned with the core message of the event, such as the effectiveness of a new treatment or the impact of an innovation.
Useful tools for planning:
- Storyboards: They are ideal for organizing ideas and envisioning how each part of the event will look. They include details such as graphics, transitions and key moments.
- Project management software: Platforms such as Trello or Asana help divide work into manageable tasks and assign clear responsibilities to the team.
2. Selection of appropriate technology
The technology used in a pharma event must ensure accuracy and quality. This includes:
- High resolution LED displays: They are essential for displaying fine details, such as clinical efficacy charts or MRI images. Displays must provide accurate colors to avoid confusion.
- Surround sound systems: They ensure that speakers' voices are clear and understandable even in large auditoriums. This is critical when sharing complex data that requires undivided attention.
- High definition cameras: For hybrid events or recordings, cameras should capture sharp images that highlight the speakers' gestures and expressions.
Equipment selection considerations:
- Space size: In large auditoriums, a laser projector may be more suitable than a standard screen.
- Event format: If the event includes a question and answer section, you will need additional microphones and cameras to capture the audience.
3. Creation of attractive visual content
In the pharma sector, audiovisual content must be both engaging and informative. Some tips to achieve this include:
- 3D animations: They can illustrate how a drug interacts with cells or body systems. This is especially useful for explaining concepts that cannot be shown in the real world.
- Interactive graphics: Allow attendees to explore clinical data or statistics according to their specific interests. For example, an interactive bar graph could show the efficacy of a treatment by demographic group.
- Simplicity in the slides: Less text and more relevant images help keep the audience's attention, reducing eyestrain.
4. Professional streaming management
Many events in the pharma sector are hybrid or completely virtual. To ensure a smooth transmission:
- Reliable platforms: Tools such as ON24 or BigMarker are designed specifically for professional events. They offer options such as live polls and question sessions.
- Real-time technical supervision: A dedicated technician can resolve connectivity problems, transmission delays or audio interruptions immediately.
- Simultaneous translation: For international audiences, translation services integrated into the platform ensure that messages are understood by all.
Benefits of professional streaming:
- Increases the reach of the event, allowing the attendance of professionals from different regions.
- It offers flexibility, as attendees can connect from anywhere.
- Enables high quality recordings to be reused in training or future presentations.
5. Integration of interactive experiences
Interaction is key to keeping the audience's attention. Some strategies include:
- Real-time surveys: Tools such as Mentimeter or Slido allow instant feedback on new treatments or marketing strategies.
- Augmented Reality (AR): This technology can display 3D reconstructions of organs affected by a disease, allowing attendees to explore the impact of a treatment.
- Educational games: Gamified applications can help professionals learn about new drugs or procedures in a dynamic and effective way.
Technical keys for pharma events
Adequate lighting
Well-designed lighting improves visibility and creates the right ambience for each presentation. In the pharma sector, lighting must:
- Emphasize to the speakers without generating uncomfortable shadows that distract the audience.
- Use warm or neutral lights that are camera friendly for high quality video recordings.
- Incorporate DMX technology to control different lighting scenarios during the event.
Impeccable sound
A faulty sound system can ruin even the best-planned event. Be sure to:
- Test all equipment beforehand: This includes microphones, loudspeakers and simultaneous translation systems.
- Lavalier microphones: They are ideal for speakers who move around on stage, as they provide clarity and avoid feedback problems.
- Optimize the acoustics of the space: If the location has echo problems, consider using sound-absorbing panels.
Real-time coordination
A pharma event often includes multiple speakers and simultaneous activities. To ensure that everything flows:
- Technical Director: This figure ensures that each element of the event is executed according to the schedule.
- Internal communication systems: Applications such as Intercom or walkie-talkies allow immediate communication between teams.
- Contingency protocols: Define clear steps in case of technical failures, such as power outages or connection problems.
Subsequent evaluation
Once the event is over, it is important to analyze what worked and what could be improved. Some recommended actions are:
- Digital surveys: Ask attendees about their experience and gather suggestions for future events.
- Review of recorded material: Identifies points where audiovisual production could be improved.
- Documentation: Create detailed reports with key learnings to ensure constant progress.
Audiovisual production for pharma events requires a professional and detailed approach. From initial planning to technical execution, each step must be carefully designed to convey complex messages clearly and effectively. By applying these tips, you can ensure that your pharmaceutical events not only meet expectations, but exceed them.
At VA 361 Productionswe are committed to offering high quality audiovisual solutions that enhance the impact of your events, contact us to turn your next conference or presentation into an unforgettable experience!