When you organize a corporate event, a concert, a conference or any kind of show, the stage is the focal point of attention. That's where the main action happens, where presenters, artists or speakers interact with the audience. For this reason, strategically place branding on the stage is essential to maximize brand visibility and impact. In this article, we will explore in detail where and how to position your brand on stage, using proven techniques and technical recommendations to enhance the visual and promotional experience of the event.
Why is branding important in an event scenario?
Before delving into the key areas to place branding on the stage, it is important to understand why it is crucial to the success of the event. At any event, from corporate events to live shows, branding creates a visual identity that helps to:
- Reflecting the company's image or sponsor.
- Increase brand recall among the attendees.
- Deliver an immersive experience for the public, integrating the visual messages with the content of the event.
- To highlight the presence of the sponsors, who often require significant visibility.
- Generate attractive visual content which will then be shared on social networks, extending the reach of the event and the brand.
The proper positioning of branding on stage not only ensures that it looks good, but also ensures that the brand is associated with the key moments of the event.
Key areas for branding on stage
In order for branding to be effective, it is important that it is strategically located in the areas of the stage with the highest visibility. Here we will analyze the most relevant areas:
1. Stage background (Backdrop or LED Screens)
The stage background is one of the most visible and prominent locations for branding. Depending on the type of event and staging, there are several ways to use this area:
a. LED Displays
In modern events, the LED screens often dominate the backdrop of the stage. These screens allow you to project your logo, promotional messages, animations or even videos, providing a dynamic visual experience. When using LED screens, it is recommended:
- Adjust size and resolution of the logo or image so that it is clear from any point of the audience.
- Avoid cluttering the screen with too many elements, which could distract from the main content of the event.
- Incorporate branding seamlessly, as part of visual transitions or key moments.
b. Physical banners
In more traditional scenarios, the use of printed banners or fabric backgrounds is still a valid option. In this case, make sure to:
- Place the logo in a central location and of large size.
- Use quality materials that do not wear easily under lighting.
- Coordinate the background colors with the lighting of the event to prevent the branding from being dulled or distorted.
2. Sides of the stage
The sides of the stage are also an excellent choice for branding, especially if the stage is large. This location has several advantages:
- Allows the brand to be seen from different angles and public areas.
- It can be present in a discreet way, without stealing the limelight from the presenters or the main action at center stage.
- If the event is being recorded or broadcast, the sides usually appear in the frame, ensuring visibility on camera.
Types of branding on the sides:
- Columns with printed banners: useful in large scenarios where vertical structures can be used.
- Additional projections or screens: allow you to integrate dynamic branding in real time.
3. Stage platform or base
The stage base is an often underestimated option for branding. Although it is at ground level, the audience closest to the stage has a clear view of this area. In this case, you can:
- Place the logo or the name of the event on the front stage, so that it is visible when the presenters or performers are on stage.
- Use adhesive vinyls o prints in resistant materials that can withstand foot traffic without deterioration.
This type of branding is ideal for brand reinforcement in a subtle but effective way.
Technical aspects to consider for effective branding
In addition to choosing the right locations, there are several technical aspects you need to keep in mind to ensure that the branding on stage is of high quality and has the desired impact.
1. Logo size and proportions
One of the most common mistakes in events is not adjusting the size of the logo correctly of the branding material to the stage. It is important to ensure that:
- The logo or message is legible from all parts of the enclosure.
- The proportions of the logo should be balanced; neither too big to distract, nor too small to go unnoticed.
- If you use screens, adjust to the native resolution of the same to avoid distortions or visible pixels.
2. Adequate lighting
The stage lighting plays a crucial role in branding visibility. Make sure to:
- Coordinating lighting with branding design so that it does not cause unwanted reflections or shadows.
- Use accent lighting to highlight key areas where the branding is located, but without competing with the main protagonists of the event.
- In the case of using LED displays, adjust the brightness so that the logo or visual content is not overshadowed by the general lighting.
3. Quality materials
The material you use for branding also influences the perception of quality of the event. Depending on the type of scenario, consider:
- Light and heat resistant materialsespecially if the stage lights are strong and focused directly on the branding elements.
- High resolution vinyls and fabrics for sharp, vibrant color prints.
- Avoid materials that may generate annoying reflections for the public or cameras.
Branding in hybrid or virtual events
In the era of hybrid and virtual events, where part of the audience attends remotely, it is important to adapt branding to be visible to both live attendees and those following the event online.
Branding on virtual screens
In virtual events, the shared screens or digital funds play a crucial role. Make sure that:
- Branding appears in the virtual backgrounds of the presenters.
- The brand is present in the visual transitions or in the slides to be shared during the event.
- The The logo is integrated into the transmission interface.The video corners, as well as the welcome and farewell screens.
Considerations for hybrid events
In hybrid events, where part of the audience is present and part is remotely connected, you must ensure that branding is equally effective for both audiences. This includes:
- Include branding in the physical scenography and digital screens. in a way that both audiences can visualize it.
- Adapt the positioning of cameras so that the branding on the physical stage is also clearly visible in live broadcasts.
The branding on the stage of an event is a powerful tool for to reinforce the visual identity, increase visibility and ensure a memorable experience for attendees. From the back of the stage to the sides and base, each zone has its function and advantages, as long as it is used strategically and technically.
By following the recommendations on location, Focused lighting, materials and sizeyou will be able to get the most out of your event's branding, ensuring that the brand is not only present, but also has a lasting impact on the audience.
Remember that at VA 361 Productions we have a team of experts in audiovisual production that will help you to design and place the ideal branding for your eventContact us and let us take your event to the next level!
