The technical audiovisual production is a key element in the success of any corporate event. From conveying a clear message to creating a memorable atmosphere, audiovisual elements are essential to capture the attention of attendees and reflect the professionalism of the brand. However, many organizers are unaware of the technical complexity involved in managing this type of production.
In this article we will give you the keys so that you can better understand the critical aspects of audiovisual production at events and how to ensure that everything goes perfectly.
What is the technical audiovisual production in a corporate event?
When we talk about technical audiovisual production, we refer to the planning, configuration and operation of the equipment for audio, video, Focused lighting and other technical devices used at the event. These elements combine to ensure that the event's message is conveyed clearly and effectively. In addition, it is essential to create an immersive experience that leaves a lasting impression on attendees.
Main elements of technical audiovisual production
Sound: The key to getting the message heard
One of the fundamental pillars of any event is the surround sound systems. It doesn't matter how engaging the visual content is if attendees can't hear what is being said correctly. To achieve a clear and professional soundIt is important to take into account several factors:
Microphones: There are different types of microphones for different needs. Hand-held microphones are ideal for dynamic presentations, while lavalier microphones are more discreet and allow freedom of movement. It is also essential to consider the quality of the wireless microphones to avoid interference.
Speakers: The distribution and type of loudspeakers used depend on the size and acoustics of the room. In large spaces, it is common to use linear sound to distribute the sound evenly.
Mixing Table: This equipment allows adjusting the volume, equalizer and other sound parameters in real time. A good technician must be present to adapt to the needs of the event.
A pre-sound test is essential to ensure that everything runs smoothly on the day of the event and to avoid last minute problems.
Lighting: Creating the right atmosphere
The Focused lighting at a corporate event not only serves to illuminate the space, but also helps set the tone and atmosphere of the event. Good lighting design can make speakers and presentations stand out, while keeping the audience focused.
Spot lights: Spotlights are used to highlight speakers or key elements on stage. It is essential to adjust the intensity and angle to avoid uncomfortable shadows or dark areas.
Ambient lightingIt serves to enliven the environment and create a cozy or professional atmosphere, depending on the type of event. Colored lights can be used in line with the company's brand identity.
Dynamic lights: In larger events or events with an entertainment component, the moving lights or the effects projectors add dynamism and keep the public's interest.
Projection and video: Visual content is king
The visual content is a fundamental part of audiovisual production for corporate events. From PowerPoint presentations to promotional videos, the quality of the projection or the LED display can make the difference between a mediocre event and an impactful one.
LED Displays: For large events or outdoor spaces, LED screens are the best choice for their brightness and image quality, even in direct sunlight.
Projectors: They are ideal for more traditional presentations in enclosed spaces. Projector resolution and brightness should be adjusted according to room size and ambient lighting.
Live video: For events that are broadcast in real time, having a camera system and a video mixing desk is crucial. This allows switching between different angles and adding on-screen graphics, which enhances the viewer's experience.
Centralized technical control
The centralized technical control facilitates the management of all audiovisual systems. In larger events, it is common to have a technical cabin from which a team of experts coordinates the sound, lighting and video, making sure everything runs in sync.
The control software allows to automate part of the process, although it is always necessary to have qualified technicians who can intervene in case of any eventuality.
How to plan the audiovisual production of a corporate event?
Knowing the customer's needs
Before beginning technical planning, it is vital to know the client's expectations and the type of event to be organized. Some key questions include:
- What is the objective of the event?
- How many attendees are expected?
- Is recording or live streaming required?
- Will the event be indoors or outdoors?
This information is crucial to determine the type of equipment and technical personnel needed.
Budget and logistics
The budget is a decisive factor in the audiovisual production of any event. It is important to present the client with a detailed breakdown of equipment and personnel costs, ensuring that they meet the expectations of the event without compromising quality.
The logistics, also plays a key role. You must coordinate the arrival and set-up of equipment, ensure that technicians are available for testing and that everything is ready before the event begins.
Pre-testing and dress rehearsal
A fundamental part of the planning is the realization of previous tests. All audio, video and lighting systems must be tested in the event space. This includes microphone calibration, projection testing and lighting adjustments.
In addition, a dress rehearsal with all speakers and technical equipment is essential. This allows us to correct any unforeseen issues and ensure that the event runs smoothly.
Innovations and trends in audiovisual production for corporate events
Augmented and virtual reality
The augmented reality (AR) and the virtual reality (VR) are gaining popularity at corporate events. These technologies allow attendees to interact with the content in a more immersive way, which can increase the impact of the presentation.
AR: Can be used to overlay graphs and statistics in real time during presentations.
VR: Ideal for product demonstrations or interactive experiences where participants can explore environments or products virtually.
Streaming and hybrid events
In the digital age, the hybrid events are becoming increasingly common. These combine a face-to-face audience with an online broadcast, allowing a wider audience to be reached. To ensure a live broadcast quality, it is necessary to have a stable internet connection, an adequate camera system and reliable transmission software.
Why hire professionals for technical audiovisual production?
Hire a company specialized in audiovisual production such as VA 361 Productions ensures that all technical aspects of the event are in expert hands. This includes everything from planning the necessary equipment to execution on the day of the event.
A professional team not only has the technical know-how, but also the ability to solve problems quickly and efficiently. This allows organizers to focus on the content of the event without worrying about unexpected technical problems.
The technical audiovisual production is an essential component to ensure the success of any corporate event. From sound to lighting to video, every detail counts to ensure a memorable experience for attendees. While it is possible to perform part of this task in-house, hiring experienced professionals such as VA 361 Productions ensures that the event runs smoothly and meets its objectives.
Whether you're organizing a small seminar or a large conference, understanding and applying these keys in technical audiovisual production will be the difference between an event that goes unnoticed and one that leaves an impression on attendees.
