{"id":14761,"date":"2025-04-08T08:41:42","date_gmt":"2025-04-08T08:41:42","guid":{"rendered":"https:\/\/va361.com\/?p=14761"},"modified":"2025-04-08T08:52:21","modified_gmt":"2025-04-08T08:52:21","slug":"the-importance-of-using-customised-content-for-your-events-led-screen","status":"publish","type":"post","link":"https:\/\/va361.com\/en\/blog\/the-importance-of-using-customised-content-for-your-events-led-screen\/","title":{"rendered":"The importance of using customized content for your event's LED display"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14761\" class=\"elementor elementor-14761\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2c5bd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2c5bd4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e8681f5\" data-id=\"e8681f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7971deb elementor-widget elementor-widget-text-editor\" data-id=\"7971deb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"611\" data-end=\"951\">LED screens have revolutionized the way messages are communicated during corporate events, festivals, fairs, congresses and more. However, many times the mistake is made of focusing only on the rental or installation of the equipment, and the most important thing is left aside: <strong data-start=\"903\" data-end=\"950\">the content displayed on that screen<\/strong>.<\/p>\n<p class=\"\" data-start=\"953\" data-end=\"1251\">Content is not a simple companion. It is the <strong data-start=\"1001\" data-end=\"1023\">focus of attention<\/strong>, The way in which your brand, your message, your product or your concept is presented to hundreds or thousands of people. If it is not well designed, no matter how big or modern your screen is, the result will be disappointing.<\/p>\n<p class=\"\" data-start=\"1253\" data-end=\"1533\">At <strong data-start=\"1256\" data-end=\"1278\">VA 361 Productions<\/strong>, We understand that the real value of an LED display is in its <strong data-start=\"1345\" data-end=\"1415\">ability to tell visual stories with precision and creativity<\/strong>. Throughout this article we will show you why you should invest in personalized content and how to do it right.<\/p>\n<h2 class=\"\" data-start=\"1540\" data-end=\"1601\"><strong data-start=\"1543\" data-end=\"1601\">What is customized content for LED displays?<\/strong><\/h2>\n<p class=\"\" data-start=\"1631\" data-end=\"1836\">Customized content for LED displays is <strong data-start=\"1680\" data-end=\"1821\">any audiovisual material created specifically to suit the technical and visual characteristics of a given LED screen<\/strong>. This includes:<\/p>\n<ul data-start=\"1838\" data-end=\"2020\">\n<li class=\"\" data-start=\"1838\" data-end=\"1861\">\n<p class=\"\" data-start=\"1840\" data-end=\"1861\"><strong data-start=\"1840\" data-end=\"1861\">Accurate resolution<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1862\" data-end=\"1887\">\n<p class=\"\" data-start=\"1864\" data-end=\"1887\"><strong data-start=\"1864\" data-end=\"1887\">Aspect ratio<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1888\" data-end=\"1932\">\n<p class=\"\" data-start=\"1890\" data-end=\"1932\"><strong data-start=\"1890\" data-end=\"1932\">Environmental lighting conditions<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1933\" data-end=\"1964\">\n<p class=\"\" data-start=\"1935\" data-end=\"1964\"><strong data-start=\"1935\" data-end=\"1964\">Duration of projection<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1965\" data-end=\"2017\">\n<p class=\"\" data-start=\"1967\" data-end=\"2017\"><strong data-start=\"1967\" data-end=\"2017\">Visual styling and branding of the event or the brand<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2021\" data-end=\"2151\">It is tailor-made content, like a suit that fits perfectly in the projection space and meets strategic objectives.<\/p>\n<h3 class=\"\" data-start=\"2153\" data-end=\"2206\"><strong data-start=\"2157\" data-end=\"2206\">How is it different from generic content?<\/strong><\/h3>\n<p class=\"\" data-start=\"2208\" data-end=\"2358\">Often attempts are made to project PowerPoint presentations or vertical social media videos on large-format horizontal screens. This results in:<\/p>\n<ul data-start=\"2360\" data-end=\"2492\">\n<li class=\"\" data-start=\"2360\" data-end=\"2388\">\n<p class=\"\" data-start=\"2362\" data-end=\"2388\"><strong data-start=\"2362\" data-end=\"2388\">Image distortions<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"2389\" data-end=\"2423\">\n<p class=\"\" data-start=\"2391\" data-end=\"2423\"><strong data-start=\"2391\" data-end=\"2423\">Black margin or empty space<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"2424\" data-end=\"2457\">\n<p class=\"\" data-start=\"2426\" data-end=\"2457\"><strong data-start=\"2426\" data-end=\"2457\">Cut or illegible text<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"2458\" data-end=\"2492\">\n<p class=\"\" data-start=\"2460\" data-end=\"2492\"><strong data-start=\"2460\" data-end=\"2492\">Loss of quality or impact<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2494\" data-end=\"2638\">Customized content avoids all this because it is <strong data-start=\"2547\" data-end=\"2608\">builds from scratch with the projection environment in mind<\/strong> and the public that will see it.<\/p>\n<h2 class=\"\" data-start=\"4684\" data-end=\"4729\"><strong data-start=\"4687\" data-end=\"4729\">Technical aspects to consider<\/strong><\/h2>\n<h3 class=\"\" data-start=\"4731\" data-end=\"4782\"><strong data-start=\"4735\" data-end=\"4782\">LED display resolution and dimensions<\/strong><\/h3>\n<p class=\"\" data-start=\"4784\" data-end=\"4986\">LED displays have a specific resolution that depends on the number of physical pixels (LED modules) and their size. It is essential to know these parameters before creating the content:<\/p>\n<ul data-start=\"4988\" data-end=\"5225\">\n<li class=\"\" data-start=\"4988\" data-end=\"5132\">\n<p class=\"\" data-start=\"4990\" data-end=\"5132\"><strong data-start=\"4990\" data-end=\"5009\">Pixel Pitch (P)<\/strong>: distance between the center of one pixel and another (measured in millimeters). The smaller the value, the higher the resolution.<\/p>\n<\/li>\n<li class=\"\" data-start=\"5133\" data-end=\"5225\">\n<p class=\"\" data-start=\"5135\" data-end=\"5225\"><strong data-start=\"5135\" data-end=\"5155\">Total resolution<\/strong>is calculated by dividing the total screen size by the pitch.<\/p><\/li><\/ul>\n<p class=\"\" data-start=\"5251\" data-end=\"5366\">For example, a 6 meter wide by 3 meter high screen with a pitch of 3.91 mm will have an approximate resolution of:<\/p>\n<ul data-start=\"5368\" data-end=\"5450\">\n<li class=\"\" data-start=\"5368\" data-end=\"5410\">\n<p class=\"\" data-start=\"5370\" data-end=\"5410\">Width: 6000 mm \/ 3.91 mm = 1,534 pixels<\/p>\n<\/li>\n<li class=\"\" data-start=\"5411\" data-end=\"5450\">\n<p class=\"\" data-start=\"5413\" data-end=\"5450\">Height: 3000 mm \/ 3.91 mm = 767 pixels<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"5452\" data-end=\"5530\">The content must be designed to that resolution <strong data-start=\"5497\" data-end=\"5507\">exact<\/strong> to avoid problems.<\/p>\n<h3 class=\"\" data-start=\"5532\" data-end=\"5582\"><strong data-start=\"5536\" data-end=\"5582\">Refresh Rate<\/strong><\/h3>\n<p class=\"\" data-start=\"5584\" data-end=\"5750\">This is the speed at which the display updates the image per second. Professional LED displays usually have <strong data-start=\"5701\" data-end=\"5733\">frequencies of 3840 Hz or higher<\/strong>which allows:<\/p>\n<ul data-start=\"5752\" data-end=\"5892\">\n<li class=\"\" data-start=\"5752\" data-end=\"5782\">\n<p class=\"\" data-start=\"5754\" data-end=\"5782\">Avoid camera flickering.<\/p>\n<\/li>\n<li class=\"\" data-start=\"5783\" data-end=\"5845\">\n<p class=\"\" data-start=\"5785\" data-end=\"5845\">Maintain a stable display in live transmissions.<\/p>\n<\/li>\n<li class=\"\" data-start=\"5846\" data-end=\"5892\">\n<p class=\"\" data-start=\"5848\" data-end=\"5892\">Reproduce smoother motion effects.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"5894\" data-end=\"5998\">The content must be produced at a frame rate. <strong data-start=\"5963\" data-end=\"5997\">compatible with this frequency<\/strong>.<\/p>\n<h3 class=\"\" data-start=\"6000\" data-end=\"6039\"><strong data-start=\"6004\" data-end=\"6039\">Brightness, contrast and readability<\/strong><\/h3>\n<p class=\"\" data-start=\"6041\" data-end=\"6183\">Outdoors, brightness should be high (minimum 5000 nits) and colors should have high contrast to be visible. Some recommendations:<\/p>\n<ul data-start=\"6185\" data-end=\"6416\">\n<li class=\"\" data-start=\"6185\" data-end=\"6240\">\n<p class=\"\" data-start=\"6187\" data-end=\"6240\">Use <strong data-start=\"6191\" data-end=\"6209\">dark backgrounds<\/strong> with clear text or vice versa.<\/p>\n<\/li>\n<li class=\"\" data-start=\"6241\" data-end=\"6278\">\n<p class=\"\" data-start=\"6243\" data-end=\"6278\">Increases the thickness of the text (bold).<\/p>\n<\/li>\n<li class=\"\" data-start=\"6279\" data-end=\"6344\">\n<p class=\"\" data-start=\"6281\" data-end=\"6344\">Do not use similar colors (e.g., yellow on white).<\/p>\n<\/li>\n<li class=\"\" data-start=\"6345\" data-end=\"6416\">\n<p class=\"\" data-start=\"6347\" data-end=\"6416\">Ensure that texts are sized to be seen from a distance.<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"6418\" data-end=\"6449\"><strong data-start=\"6422\" data-end=\"6449\">Formats and coding<\/strong><\/h3>\n<p class=\"\" data-start=\"6451\" data-end=\"6488\">The recommended formats are usually:<\/p>\n<ul data-start=\"6490\" data-end=\"6676\">\n<li class=\"\" data-start=\"6490\" data-end=\"6557\">\n<p class=\"\" data-start=\"6492\" data-end=\"6557\"><strong data-start=\"6492\" data-end=\"6521\">MP4 (c\u00f3dec H.264 or H.265)<\/strong> for compatibility and compression.<\/p>\n<\/li>\n<li class=\"\" data-start=\"6558\" data-end=\"6614\">\n<p class=\"\" data-start=\"6560\" data-end=\"6614\"><strong data-start=\"6560\" data-end=\"6567\">MOV<\/strong> in case of specific quality requirements.<\/p>\n<\/li>\n<li class=\"\" data-start=\"6615\" data-end=\"6676\">\n<p class=\"\" data-start=\"6617\" data-end=\"6676\"><strong data-start=\"6617\" data-end=\"6643\">Image sequences<\/strong> for loops or complex visuals.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"6678\" data-end=\"6793\">It is also vital to <strong data-start=\"6695\" data-end=\"6728\">optimize file weight<\/strong> without sacrificing quality, to avoid playback delays.<\/p>\n<h2 class=\"\" data-start=\"6800\" data-end=\"6858\"><strong data-start=\"6803\" data-end=\"6858\">Custom content types for LED displays<\/strong><\/h2>\n<p class=\"\" data-start=\"247\" data-end=\"657\">LED displays offer a versatile and dynamic platform for displaying all types of visual content, from simple advertisements to complex immersive experiences. Customized content not only adapts the message to the screen, but also optimizes the interaction with the audience, maximizing the impact of the event. Here we explain the <strong data-start=\"601\" data-end=\"656\">most effective content types for LED displays<\/strong>.<\/p>\n<p class=\"\" data-start=\"705\" data-end=\"950\">The high-resolution <strong data-start=\"709\" data-end=\"746\">corporate graphic animations<\/strong> are a powerful tool to convey dynamic and visually appealing messages. This type of content is ideal for corporate events, presentations, brand launches and exhibitions.<\/p>\n<p class=\"\" data-start=\"1164\" data-end=\"1177\"><strong data-start=\"1164\" data-end=\"1176\">Advantages<\/strong>:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul data-start=\"1180\" data-end=\"1487\">\n<li class=\"\" data-start=\"1180\" data-end=\"1256\">\n<p class=\"\" data-start=\"1182\" data-end=\"1256\"><strong data-start=\"1182\" data-end=\"1205\">Captivates attention<\/strong> of the audience with movement and visual effects.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1259\" data-end=\"1377\">\n<p class=\"\" data-start=\"1261\" data-end=\"1377\">Reinforces the <strong data-start=\"1273\" data-end=\"1298\">corporate identity<\/strong>, the product can be customized with brand colors, logos and typography.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1380\" data-end=\"1487\">\n<p class=\"\" data-start=\"1382\" data-end=\"1487\">It makes the presentation more <strong data-start=\"1415\" data-end=\"1439\">dynamic and memorable<\/strong>avoiding the monotony of static texts.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1491\" data-end=\"1513\"><strong data-start=\"1491\" data-end=\"1512\">Elements that usually include<\/strong>:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul data-start=\"1516\" data-end=\"1824\">\n<li class=\"\" data-start=\"1516\" data-end=\"1617\">\n<p class=\"\" data-start=\"1518\" data-end=\"1617\"><strong data-start=\"1518\" data-end=\"1535\">Animated text<\/strong>: Titles, slogans or animated key messages to highlight important information.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1620\" data-end=\"1718\">\n<p class=\"\" data-start=\"1622\" data-end=\"1718\"><strong data-start=\"1622\" data-end=\"1643\">Graphics and icons<\/strong>: Visual elements that simplify the understanding of complex concepts.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1721\" data-end=\"1824\">\n<p class=\"\" data-start=\"1723\" data-end=\"1824\"><strong data-start=\"1723\" data-end=\"1739\">Transitions<\/strong>: Effects that facilitate the smooth transition from one slide or section to another.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"1826\" data-end=\"1883\"><strong data-start=\"1830\" data-end=\"1883\">2. Synchronized visuals for shows and concerts<\/strong><\/h3>\n<p class=\"\" data-start=\"1885\" data-end=\"2263\">At concerts, festivals and mass events, LED displays not only serve as a display tool, but also as a <strong data-start=\"2023\" data-end=\"2074\">fundamental element in the atmosphere of the event<\/strong>. The <strong data-start=\"2080\" data-end=\"2119\">visuals synchronized with the music<\/strong> (also known as \u201cVJing\u201d) create a unique visual and sensory experience, keeping the audience engaged throughout the event.<\/p>\n<p class=\"\" data-start=\"2499\" data-end=\"2512\"><strong data-start=\"2499\" data-end=\"2511\">Advantages<\/strong>:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul data-start=\"2515\" data-end=\"2857\">\n<li class=\"\" data-start=\"2515\" data-end=\"2635\">\n<p class=\"\" data-start=\"2517\" data-end=\"2635\"><strong data-start=\"2517\" data-end=\"2536\">Total immersion<\/strong>: Visual content is synchronized to the rhythm of the music, amplifying the audience's experience.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2638\" data-end=\"2737\">\n<p class=\"\" data-start=\"2640\" data-end=\"2737\"><strong data-start=\"2640\" data-end=\"2664\">Vibrant and emotional<\/strong>: Creates a unique atmosphere that connects emotionally with the attendees.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2740\" data-end=\"2857\">\n<p class=\"\" data-start=\"2742\" data-end=\"2857\"><strong data-start=\"2742\" data-end=\"2760\">Interactivity<\/strong>: Visuals can respond to audience interactions, creating a dynamic environment.<\/p><\/li><\/ul><\/li><\/ul>\n<h3 class=\"\" data-start=\"3373\" data-end=\"3419\"><strong data-start=\"3377\" data-end=\"3419\">3. Explanatory and demonstrative videos<\/strong><\/h3>\n<p class=\"\" data-start=\"3421\" data-end=\"3638\">The <strong data-start=\"3425\" data-end=\"3464\">explanatory and demonstrative videos<\/strong> are essential for corporate, academic or trade show events where the public needs to know that <strong data-start=\"3562\" data-end=\"3598\">clear and understandable information<\/strong> about products, services or concepts.<\/p>\n<p class=\"\" data-start=\"3842\" data-end=\"3855\"><strong data-start=\"3842\" data-end=\"3854\">Advantages<\/strong>:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul data-start=\"3858\" data-end=\"4210\">\n<li class=\"\" data-start=\"3858\" data-end=\"3950\">\n<p class=\"\" data-start=\"3860\" data-end=\"3950\"><strong data-start=\"3860\" data-end=\"3872\">Clarity<\/strong>: Well-designed videos break down complex information in a simple way.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3953\" data-end=\"4071\">\n<p class=\"\" data-start=\"3955\" data-end=\"4071\"><strong data-start=\"3955\" data-end=\"3980\">Visual interactivity<\/strong>: They use <strong data-start=\"3991\" data-end=\"4024\">graphics, animations and text<\/strong> that make the experience easier to digest.<\/p>\n<\/li>\n<li class=\"\" data-start=\"4074\" data-end=\"4210\">\n<p class=\"\" data-start=\"4076\" data-end=\"4210\"><strong data-start=\"4076\" data-end=\"4114\">Improves information retention<\/strong>: The combination of visual and audio elements improves memorization and comprehension of the message.<\/p><\/li><\/ul><\/li><\/ul>\n<h3 class=\"\" data-start=\"4504\" data-end=\"4551\"><strong data-start=\"4508\" data-end=\"4551\">4. Real-time interactive content<\/strong><\/h3>\n<p class=\"\" data-start=\"4553\" data-end=\"4842\">Interactive content allows the audience to engage directly with the event. This type of content is particularly popular for events where <strong data-start=\"4711\" data-end=\"4764\">a dynamic and participative experience is sought<\/strong>The use of the product in brand activations, interactive exhibits or trade show booths.<\/p><ul>\n<\/ul>\n<p class=\"\" data-start=\"4956\" data-end=\"5047\"><strong style=\"font-size: 15px;\" data-start=\"5051\" data-end=\"5063\">Advantages<\/strong><span style=\"font-size: 15px;\">:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul data-start=\"4869\" data-end=\"5047\">\n<li class=\"\" data-start=\"5067\" data-end=\"5144\">\n<p class=\"\" data-start=\"5069\" data-end=\"5144\"><strong data-start=\"5069\" data-end=\"5092\">Increased participation<\/strong> of the public, who feel they are an active part of the event.<\/p>\n<\/li>\n<li class=\"\" data-start=\"5147\" data-end=\"5285\">\n<p class=\"\" data-start=\"5149\" data-end=\"5285\"><strong data-start=\"5149\" data-end=\"5178\">Personalized experience<\/strong>: Interactions can generate content that adapts in real time to audience responses.<\/p>\n<\/li>\n<li class=\"\" data-start=\"5288\" data-end=\"5441\">\n<p class=\"\" data-start=\"5290\" data-end=\"5441\"><strong data-start=\"5290\" data-end=\"5326\">Promotion of social interaction<\/strong>: Attendees can see their messages or photos projected on LED screens, creating a sense of community.<\/p><\/li><\/ul><\/li><\/ul>\n<h3 class=\"\" data-start=\"5850\" data-end=\"5898\"><strong data-start=\"5854\" data-end=\"5898\">5. 3D content and immersive animations<\/strong><\/h3>\n<p class=\"\" data-start=\"5900\" data-end=\"6163\">The latest generation of LED screens can project content on <strong data-start=\"5969\" data-end=\"6010\">3D or immersive video formats<\/strong>. This type of content is very effective for technological events, art exhibitions or product launches where the <strong data-start=\"6139\" data-end=\"6153\">innovation<\/strong> is key.<\/p>\n<p class=\"\" data-start=\"6368\" data-end=\"6381\"><strong data-start=\"6368\" data-end=\"6380\">Advantages<\/strong>:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul data-start=\"6384\" data-end=\"6747\">\n<li class=\"\" data-start=\"6384\" data-end=\"6500\">\n<p class=\"\" data-start=\"6386\" data-end=\"6500\"><strong data-start=\"6386\" data-end=\"6412\">Depth and realism<\/strong>: 3D content creates a sense of immersion and space that engages the audience.<\/p>\n<\/li>\n<li class=\"\" data-start=\"6503\" data-end=\"6620\">\n<p class=\"\" data-start=\"6505\" data-end=\"6620\"><strong data-start=\"6505\" data-end=\"6523\">Visual impact<\/strong>: The projection of 3D animations or volumetric images has a profound impact on the viewer.<\/p>\n<\/li>\n<li class=\"\" data-start=\"6623\" data-end=\"6747\">\n<p class=\"\" data-start=\"6625\" data-end=\"6747\"><strong data-start=\"6625\" data-end=\"6643\">Interactivity<\/strong>In some cases, 3D content may react to the presence or movements of the attendees.<\/p><\/li><\/ul><\/li><\/ul>\n<h3 class=\"\" data-start=\"7163\" data-end=\"7231\"><strong data-start=\"7167\" data-end=\"7231\">6. Live video content and real-time broadcasts.<\/strong><\/h3>\n<p class=\"\" data-start=\"7233\" data-end=\"7457\">For events that include <strong data-start=\"7259\" data-end=\"7306\">speakers, artists or live presentations<\/strong>the content of <strong data-start=\"7324\" data-end=\"7348\">real-time video<\/strong> is crucial to transmit what is happening at the event to the audience present and to those following remotely.<\/p>\n<p class=\"\" data-start=\"7721\" data-end=\"7734\"><strong data-start=\"7721\" data-end=\"7733\">Advantages<\/strong>:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul data-start=\"7737\" data-end=\"8197\">\n<li class=\"\" data-start=\"7737\" data-end=\"7882\">\n<p class=\"\" data-start=\"7739\" data-end=\"7882\"><strong data-start=\"7739\" data-end=\"7758\">Increased coverage<\/strong>: LED screens allow all attendees to clearly see the stage, even from remote positions.<\/p>\n<\/li>\n<li class=\"\" data-start=\"7885\" data-end=\"8031\">\n<p class=\"\" data-start=\"7887\" data-end=\"8031\"><strong data-start=\"7887\" data-end=\"7920\">Transparency and accessibility<\/strong>: Important details or key moments of the presentations can be highlighted for the whole audience.<\/p>\n<\/li>\n<li class=\"\" data-start=\"8034\" data-end=\"8197\">\n<p class=\"\" data-start=\"8036\" data-end=\"8197\"><strong data-start=\"8036\" data-end=\"8055\">Global connection<\/strong>: For hybrid events, live streaming connects in-person audiences with those who are following the event virtually.<\/p><\/li><\/ul><\/li><\/ul>\n<h2 class=\"\" data-start=\"7918\" data-end=\"7990\"><strong data-start=\"7921\" data-end=\"7990\">Common mistakes when using LED displays without customized content<\/strong><\/h2>\n<p class=\"\" data-start=\"319\" data-end=\"671\">Using LED displays without adequate customized content is a mistake that many event organizers make. Without the necessary customization, the visual impact of the event can be much lower, and the audience can quickly tune out. Here we explain some of the most common mistakes, along with their consequences and how to avoid them.<\/p>\n<h3 class=\"\" data-start=\"678\" data-end=\"751\"><strong data-start=\"682\" data-end=\"751\">1. Use of formats not suitable for screen resolution<\/strong><\/h3>\n<h4 class=\"\" data-start=\"753\" data-end=\"775\"><strong data-start=\"758\" data-end=\"775\">This usually results in:<\/strong><\/h4>\n<ul data-start=\"776\" data-end=\"1342\">\n<li class=\"\" data-start=\"776\" data-end=\"1082\">\n<p class=\"\" data-start=\"778\" data-end=\"1082\"><strong data-start=\"778\" data-end=\"824\">Distorted image and poor visual quality<\/strong>: Content that does not fit the screen resolution may be displayed. <strong data-start=\"899\" data-end=\"931\">pixelated, blurred or stretched<\/strong>. This significantly diminishes the visual quality of the event and may cause the audience to perceive the brand or event in an unprofessional manner.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1083\" data-end=\"1342\">\n<p class=\"\" data-start=\"1085\" data-end=\"1342\"><strong data-start=\"1085\" data-end=\"1118\">Loss of detail and clarity<\/strong>:Lack of proper formatting can lead to certain content elements not being displayed correctly, such as small text or complex graphics. This affects the audience's comprehension and attention.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1363\" data-end=\"1857\">If you want to avoid this, before creating any visual content, it is essential to be aware of <strong data-start=\"1433\" data-end=\"1477\">exactly the screen resolution<\/strong> in which it will be projected. In this way, the content must be designed in the following way <strong data-start=\"1554\" data-end=\"1587\">these exact specifications<\/strong> to ensure that each image, graphic or video is projected crisply and clearly. Always use a resolution <strong data-start=\"1706\" data-end=\"1714\">high<\/strong>as 1920\u00d71080 pixels (Full HD) or higher, and <strong data-start=\"1763\" data-end=\"1773\">adapts<\/strong> formatting to the screen size to avoid unnecessary margins or distortion.<\/p>\n<h3 class=\"\" data-start=\"1864\" data-end=\"1918\"><strong data-start=\"1868\" data-end=\"1918\">2. Use of low resolution images and videos<\/strong><\/h3>\n<h4 class=\"\" data-start=\"1920\" data-end=\"1942\"><strong data-start=\"1925\" data-end=\"1942\">Unfortunately this typical error usually results in:<\/strong><\/h4>\n<ul data-start=\"1943\" data-end=\"2513\">\n<li class=\"\" data-start=\"1943\" data-end=\"2246\">\n<p class=\"\" data-start=\"1945\" data-end=\"2246\"><strong data-start=\"1945\" data-end=\"1990\">Blurred image and lack of professionalism<\/strong>:When the visual content is of low resolution, images and videos may appear to be <strong data-start=\"2079\" data-end=\"2102\">pixelated or fuzzy<\/strong> when projected on large screens. This creates a sense of <strong data-start=\"2167\" data-end=\"2179\">carelessness<\/strong> and can affect the perception of the quality of the event or brand.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2247\" data-end=\"2513\">\n<p class=\"\" data-start=\"2249\" data-end=\"2513\"><strong data-start=\"2249\" data-end=\"2278\">Loss of visual impact<\/strong>:LED displays have a high level of definition and can display complex details, but if the image or video files are of low quality, <strong data-start=\"2430\" data-end=\"2472\">will not be able to realize their full potential<\/strong>. The content will look dull and lackluster.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2534\" data-end=\"2970\">To avoid this, use <strong data-start=\"2550\" data-end=\"2590\">high resolution images and videos<\/strong>. If necessary, create or acquire <strong data-start=\"2625\" data-end=\"2667\">professional quality visual material<\/strong>Either through a specialized photographer or an audiovisual production company. Make sure the images are at least 1920\u00d71080 pixels for 1080p screens, or even higher resolutions for 4K screens. Avoid using images downloaded from the internet without verifying their quality.<\/p>\n<h3 class=\"\" data-start=\"2977\" data-end=\"3041\"><strong data-start=\"2981\" data-end=\"3041\">3. Failure to consider ambient lighting and contrast.<\/strong><\/h3>\n<h4 class=\"\" data-start=\"3043\" data-end=\"3065\"><strong data-start=\"3048\" data-end=\"3065\">Not having this in mind makes:<\/strong><\/h4>\n<ul data-start=\"3066\" data-end=\"3658\">\n<li class=\"\" data-start=\"3066\" data-end=\"3441\">\n<p class=\"\" data-start=\"3068\" data-end=\"3441\"><strong data-start=\"3068\" data-end=\"3104\">Difficulty viewing content<\/strong>Ambient light, especially if it is an outdoor installation, may <strong data-start=\"3185\" data-end=\"3226\">dimming the visibility of the display<\/strong>. If contrast and colors are not optimized, texts and graphics can become <strong data-start=\"3318\" data-end=\"3342\">difficult to read<\/strong> or <strong data-start=\"3345\" data-end=\"3356\">difusos<\/strong>, this frustrates the attendees and prevents the message from getting through effectively.<\/p>\n<\/li>\n<li class=\"\" data-start=\"3442\" data-end=\"3658\">\n<p class=\"\" data-start=\"3444\" data-end=\"3658\"><strong data-start=\"3444\" data-end=\"3461\">Visual fatigue<\/strong>: If the content is too bright or if the contrast is not well adjusted, it may cause discomfort to the attendees, making them look away from the screen for the <strong data-start=\"3638\" data-end=\"3657\">visual wear<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"3679\" data-end=\"4259\">Before projecting any content, adjust the <strong data-start=\"3729\" data-end=\"3739\">brightness<\/strong> and the <strong data-start=\"3745\" data-end=\"3758\">contrast<\/strong> of the screen according to the surrounding conditions. If the event is taking place in an outdoor or brightly lit area, opt for <strong data-start=\"3880\" data-end=\"3909\">high contrast colors<\/strong> (light text on a dark background) and increase the brightness of the screen. If the event is in a dark, enclosed space, adjust the colors to softer tones and adjust the brightness to levels more comfortable for the eye. <strong data-start=\"4121\" data-end=\"4148\">Pre-testing<\/strong> to ensure that the content is clearly visible in the actual lighting conditions of the event.<\/p>\n<h3 class=\"\" data-start=\"4266\" data-end=\"4330\"><strong data-start=\"4270\" data-end=\"4330\">4. Failure to optimize the size and readability of texts<\/strong><\/h3>\n<h4 class=\"\" data-start=\"4332\" data-end=\"4354\"><strong data-start=\"4337\" data-end=\"4354\">This may result in:<\/strong><\/h4>\n<ul data-start=\"4355\" data-end=\"4907\">\n<li class=\"\" data-start=\"4355\" data-end=\"4685\">\n<p class=\"\" data-start=\"4357\" data-end=\"4685\"><strong data-start=\"4357\" data-end=\"4395\">Unreadable text from a distance<\/strong>If the text is <strong data-start=\"4412\" data-end=\"4433\">too small<\/strong> or has a <strong data-start=\"4445\" data-end=\"4466\">complicated design<\/strong>becomes <strong data-start=\"4478\" data-end=\"4499\">impossible to read<\/strong> for the audience, especially at large events where attendees are located far away from the screens. This results in messages not being <strong data-start=\"4650\" data-end=\"4684\">effectively communicated<\/strong>.<\/p>\n<\/li>\n<li class=\"\" data-start=\"4686\" data-end=\"4907\">\n<p class=\"\" data-start=\"4688\" data-end=\"4907\"><strong data-start=\"4688\" data-end=\"4720\">Loss of key information<\/strong>If the textual content is not readable, the audience will miss important details or will not understand the message, which can lead to <strong data-start=\"4854\" data-end=\"4867\">confusion<\/strong> or <strong data-start=\"4870\" data-end=\"4884\">disinterest<\/strong> from the public.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"4928\" data-end=\"5373\">Use <strong data-start=\"4936\" data-end=\"4974\">large, clear and legible fonts<\/strong>preferably <strong data-start=\"4992\" data-end=\"5006\">sans serif<\/strong> (such as Arial or Helvetica), which are easier to read on large screens. Adjust the size of the text so that it can be read clearly even on large screens. <strong data-start=\"5162\" data-end=\"5204\">the last rows or the farthest areas<\/strong>. Also, do not use too much text on a single slide. <strong data-start=\"5263\" data-end=\"5290\">Simplify messages<\/strong> and uses <strong data-start=\"5301\" data-end=\"5317\">key points<\/strong> or short sentences that are easy to grasp quickly.<\/p>\n<h3 class=\"\" data-start=\"5380\" data-end=\"5427\"><strong data-start=\"5384\" data-end=\"5427\">5. Content too dense or static<\/strong><\/h3>\n<h4 class=\"\" data-start=\"5429\" data-end=\"5451\"><strong data-start=\"5434\" data-end=\"5451\">It could have an impact on:<\/strong><\/h4>\n<ul data-start=\"5452\" data-end=\"6128\">\n<li class=\"\" data-start=\"5452\" data-end=\"5831\">\n<p class=\"\" data-start=\"5454\" data-end=\"5831\"><strong data-start=\"5454\" data-end=\"5475\">Visual overload<\/strong>: If the content is too loaded with <strong data-start=\"5519\" data-end=\"5540\">texts and graphics<\/strong>can overwhelm the audience and cause them to lose interest. LED displays should be used to capture the attention with <strong data-start=\"5670\" data-end=\"5701\">attractive visual designs<\/strong> and easy to process. The excess of information creates a <strong data-start=\"5759\" data-end=\"5774\">distraction<\/strong> and can make attendees <strong data-start=\"5808\" data-end=\"5830\">lose focus<\/strong>.<\/p>\n<\/li>\n<li class=\"\" data-start=\"5832\" data-end=\"6128\">\n<p class=\"\" data-start=\"5834\" data-end=\"6128\"><strong data-start=\"5834\" data-end=\"5868\">Monotony and lack of dynamism<\/strong>:Static or excessively dense content can generate a sense of <strong data-start=\"5945\" data-end=\"5961\">boredom<\/strong> and <strong data-start=\"5964\" data-end=\"5987\">lack of innovation<\/strong>, especially if it is an event that needs to keep the public lively and interested, such as concerts, exhibitions or launches.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"6149\" data-end=\"6544\">The content must be <strong data-start=\"6171\" data-end=\"6183\">dynamic<\/strong> and <strong data-start=\"6186\" data-end=\"6206\">easy to digest<\/strong>. Use <strong data-start=\"6216\" data-end=\"6238\">smooth animations<\/strong>transitions between screens and visual content such as <strong data-start=\"6296\" data-end=\"6324\">graphics, photos and icons<\/strong> to explain key points quickly and clearly. Avoid <strong data-start=\"6384\" data-end=\"6433\">expose too much information at once<\/strong>: Distribute it in different sections and make sure that each piece of content is understandable in seconds.<\/p>\n<h3 class=\"\" data-start=\"6551\" data-end=\"6610\"><strong data-start=\"6555\" data-end=\"6610\">6. Not adapting the content to the dynamics of the event<\/strong><\/h3>\n<h4 class=\"\" data-start=\"6612\" data-end=\"6634\"><strong data-start=\"6617\" data-end=\"6634\">This may have an impact on:<\/strong><\/h4>\n<ul data-start=\"6635\" data-end=\"7143\">\n<li class=\"\" data-start=\"6635\" data-end=\"6944\">\n<p class=\"\" data-start=\"6637\" data-end=\"6944\"><strong data-start=\"6637\" data-end=\"6683\">Disconnect between content and event<\/strong>: If the projected content does not adapt to the <strong data-start=\"6730\" data-end=\"6749\">dynamics or tone<\/strong> of the event, it may appear to be unrelated to what is happening on stage or to the event activity, leading to a <strong data-start=\"6884\" data-end=\"6907\">lack of consistency<\/strong> and can be disconcerting to the audience.<\/p>\n<\/li>\n<li class=\"\" data-start=\"6945\" data-end=\"7143\">\n<p class=\"\" data-start=\"6947\" data-end=\"7143\"><strong data-start=\"6947\" data-end=\"6977\">Audience disinterest<\/strong>: Out-of-place content may cause attendees to become <strong data-start=\"7041\" data-end=\"7056\">disconnect<\/strong> and stop paying attention, losing track of what is happening in the event.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"7164\" data-end=\"7651\">To avoid this, adapt the <strong data-start=\"7174\" data-end=\"7205\">style and tone of content<\/strong> to the nature of the event. If it is a corporate or academic event, the content should be <strong data-start=\"7297\" data-end=\"7320\">serious and professional<\/strong>whether it is an entertainment event or a concert, the content should be <strong data-start=\"7395\" data-end=\"7431\">dynamic, vibrant and stimulating<\/strong>. Make sure that the content reflects the <strong data-start=\"7474\" data-end=\"7487\">atmosphere<\/strong> and the <strong data-start=\"7494\" data-end=\"7512\">key moments<\/strong> of the event. Synchronization is essential: use visual effects that follow the rhythm of the event in order to <strong data-start=\"7616\" data-end=\"7650\">maximizing emotional impact<\/strong>.<\/p>\n<h3 class=\"\" data-start=\"7658\" data-end=\"7733\"><strong data-start=\"7662\" data-end=\"7733\">7. Do not test content on the screen prior to the event.<\/strong><\/h3>\n<h4 class=\"\" data-start=\"7735\" data-end=\"7757\"><strong data-start=\"7740\" data-end=\"7757\">Some of the consequences could include:<\/strong><\/h4>\n<ul data-start=\"7758\" data-end=\"8275\">\n<li class=\"\" data-start=\"7758\" data-end=\"8074\">\n<p class=\"\" data-start=\"7760\" data-end=\"8074\"><strong data-start=\"7760\" data-end=\"7795\">Real-time technical errors<\/strong>: If tests are not carried out before the event, the following may occur <strong data-start=\"7861\" data-end=\"7889\">synchronization failures<\/strong>, problems with the <strong data-start=\"7908\" data-end=\"7931\">file quality<\/strong> or content that <strong data-start=\"7951\" data-end=\"7984\">does not play correctly<\/strong>. This could ruin the experience for attendees, leaving a negative impression.<\/p>\n<\/li>\n<li class=\"\" data-start=\"8075\" data-end=\"8275\">\n<p class=\"\" data-start=\"8077\" data-end=\"8275\"><strong data-start=\"8077\" data-end=\"8103\">Damage to credibility<\/strong>: Technical problems visible during the event can make the organizers and brands appear to be <strong data-start=\"8208\" data-end=\"8230\">unprofessional<\/strong>which would affect the <strong data-start=\"8252\" data-end=\"8274\">public perception<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"8296\" data-end=\"8739\">To avoid this, perform <strong data-start=\"8304\" data-end=\"8327\">comprehensive tests<\/strong> of the content with at least <strong data-start=\"8355\" data-end=\"8381\">24 hours in advance<\/strong>. Verify that all content is projected correctly, make last-minute adjustments to resolution, sound and synchronization, and ensure that all content is projected correctly. <strong data-start=\"8541\" data-end=\"8571\">projection devices<\/strong> are running smoothly. It is also advisable to have a technical team that can <strong data-start=\"8668\" data-end=\"8701\">solve any problem<\/strong> immediately during the event.<\/p>\n<p class=\"\" data-start=\"9506\" data-end=\"9760\">The LED screen of your event is a direct window to the public. But what really communicates, excites, impacts and remains in the memory is the content you project on it. That's why, <strong data-start=\"9695\" data-end=\"9759\">customized content is no longer optional, it is strategic<\/strong>.<\/p>\n<p class=\"\" data-start=\"9762\" data-end=\"9937\">With an experienced team such as <strong data-start=\"9795\" data-end=\"9817\">VA 361 Productions<\/strong>, you can be sure that every image, every text and every animation is designed to make your event a success. <strong data-start=\"9921\" data-end=\"9936\">leave an impression.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Las pantallas LED han revolucionado la forma en que se comunican los mensajes durante eventos corporativos, festivales, ferias, congresos y m\u00e1s. Sin embargo, muchas veces se comete el error de enfocarse \u00fanicamente en el alquiler o instalaci\u00f3n del equipo, y se deja de lado lo m\u00e1s importante: el contenido que se muestra en esa pantalla. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/va361.com\/en\/blog\/the-importance-of-using-customised-content-for-your-events-led-screen\/\"> <span class=\"screen-reader-text\">The importance of using customized content for your event's LED display<\/span> Read More \u00bb<\/a><\/p>","protected":false},"author":4,"featured_media":14762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-14761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia de usar contenido personalizado para la pantalla LED de tu evento<\/title>\n<meta name=\"description\" content=\"Descubre por qu\u00e9 el contenido personalizado para pantallas LED en eventos es clave para impactar a tu audiencia. 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