The photocall is an essential tool for any type of event, from corporate galas and product launches to trade shows and social events. This photo backdrop has the potential to amplify the visibility of a brand or message, generate social content, and provide a moment of interaction for attendees. However, to get the most out of a photocall, it is crucial to carefully choose its location at the event. This article will provide you with complete information on where to place the photocall at an event, from technical recommendations to accessibility and visibility factors.
Why is the location of the Photocall important in an event?
The strategic location of the photocall can make the difference between an event where photos are widely shared and one where they go unnoticed. Choosing the right location has benefits such as:
- Increased brand visibility: A well-placed photocall allows attendees to take pictures and share them on social media, increasing brand exposure.
- Better user experience: Attendees will appreciate an accessible, comfortable and visually appealing space to take pictures.
- Optimization of people flow: Placing the photocall in a suitable location will avoid congestion problems in high traffic areas.
With these objectives in mind, let's take a look at the aspects to consider in order to place the photocall correctly in your next event.
Key Factors in Choosing a Photocall Location for an Event
1. Visibility and Accessibility: Ensures Maximum Impact
One of the first considerations when setting up a photocall is visibility. The photocall should be easily visible for all attendees, as its purpose is to attract them and encourage them to take pictures.
- High traffic areas: Main hallways, registration areas or the entrance of the event are places where all attendees pass through. Placing the photocall here ensures that everyone sees it.
- Near the main entrance: By placing the photocall at the entrance of the event, attendees will see it immediately upon arrival, inviting them to stop and participate.
- Easy and unobstructed access: It is essential that attendees can reach the photocall unobstructed. This means keeping the space clear and avoiding areas where evacuation or emergency routes may be obstructed.
2. Adequate Lighting: Quality Photography
The Focused lighting is one of the most important aspects when taking pictures. Poor lighting can ruin the experience for attendees and ultimately affect the quality of images shared on social media.
- Natural light, if possible: If the event is during the day and the place has natural light, try to place the photocall in a well-lit place, avoiding shadows and backlighting. This will make the photos look more professional and attractive.
- Artificial lighting: For events at night or indoors without natural light, be sure to install spotlights or additional lighting. Ideally, use white lights that highlight the background without creating harsh shadows.
- Avoid reflections on the photocall material: If the photocall is made of shiny material, make sure that the light does not generate annoying reflections. In these cases, a diffused and well-distributed light is ideal.
3. Space Dimensions and Photocall Size
Another crucial aspect is the photocall size in relation to the space available. A very large photocall in a small space can create discomfort and affect the flow of people.
- Dimensions proportionate to the space: The photocall should fit the size of the space and allow several people to take pictures comfortably. A standard size is 2×2 meters, but for large events, a photocall of 3×3 or even 4×4 meters may be more suitable.
- Adequate height: Make sure the photocall is tall enough for logos and graphics to be visible in the photos. The ideal height is around 2 meters or more.
- Space for technical equipment: If you plan to use professional lighting or camera equipment, also consider the space needed for technicians and equipment without obstructing the flow of the event.
4. Event Context and Photocall Style
The style of the event also influences the ideal photo booth location. The decor and theme of the event should complement the photocall design.
- Formal or gala events: In this type of event, the photocall is usually placed in a reserved area, near the entrance or main hall, so that guests can pose upon arrival.
- Outdoor events: If the event is held in an open space, the photocall can be placed in a strategic area that highlights the natural background, such as gardens or urban landscapes.
- Corporate events: Here we recommend a photocall design that includes the company's logo, and a location where it is used to capture the attention of the attendees.
5. Professional Photography vs.
Depending on whether you have professional photographers or if the attendees will be the ones taking the photos, the location may vary.
- For professional photographers: If you have a photographer in charge of capturing the images, make sure the photocall is in a place with enough space to mount photographic equipment, such as cameras and additional lights.
- For photos taken by attendees: The location should make it easy for attendees to take their own photos. A spacious and well-lit place, with no obstacles around, makes it easy for everyone to capture their moment.
Specific Photocall Location Options
Entrance or Reception Area
The event's entrance is one of the most common and effective places to place the photocall. It is a place where all attendees pass at least once, and welcomes the event.
Near the Main Stage
In events where there is a main stage, as in the case of conferences or product launches, placing the photo booth near the stage is an excellent option. This location allows attendees to head over to take pictures after key moments, such as speeches or presentations.
Networking Zones or Common Areas
Networking areas, such as break areas or cocktail spaces, are perfect for a photo booth. These areas tend to be less formal and provide a more relaxed atmosphere where attendees can take pictures.
Additional Technical Tips to Enhance the Photocall Experience
Photocall Stability and Safety
It is important that the photocall is stable and well mounted to avoid accidents, especially in crowded events.
- Adequate fixation: Make sure the photocall is securely fastened, especially if the event is outdoors and it may be windy.
- Resistant material: PVC or canvas materials are ideal, as they resist wear and tear better and are less prone to damage.
Extra Elements to Enhance the Photocall
To enhance the attendees' experience and give them something special to remember, consider adding a few extra elements:
- Props or fun accessories: Elements such as hats, glasses or personalized signs can add a fun touch and encourage attendees to interact more.
- Frames or three-dimensional elements: Interactive or 3D frames allow for a more creative photo experience.
- QR codes or event hashtags: Adding an official event hashtag or QR code on the photocall encourages attendees to share their photos on social media.
Choosing the right location for the photocall at an event involves taking into account factors of visibility, lighting, accessibility, and size of the space, as well as the style and context of the event. From the entrance of the event to networking areas and common areas, the right location can significantly increase the interaction and reach of the photocall on social media.
By considering these technical and practical aspects, you can ensure that the photocall fulfills its role of maximizing brand visibility, providing a memorable experience and enticing attendees to participate.
