When choosing an LED screen for an event, it is not a trivial matter but there are several aspects to take into consideration.. The main thing is to be aware at all times of the location in which it will be placed, in addition to this, some of the factors that you will have to take into account is that you will have to calculate the distance it will have with the attendees, and of course, what kind of content you are going to project on it, among many other things!
You are organising a conference, a show, a convention or a workshop, an LED screen is going to mean a leap in quality for the display of the content you want to share. This type of device has an exceptional image quality, and you can also have it in a multitude of sizes, being able to share texts, images, video content, social networks, whatever you want! And if that wasn't enough, these screens can be placed horizontally or vertically, depending on your needs.
Tips for choosing an LED screen for events
If you are looking for an LED screen that meets the needs of your event, and also allows you to transmit the content with the level of quality you are looking for. Don't miss out on the following tips:
Where are you going to place the screen?
As mentioned above, when we talk about LED displays, we are talking about it will be very important to analyse the physical space where it will be placed. This way you will be able to see your real needs, to choose the option that best suits you.
On the other hand, you will also need to consider whether the location of the screen is to be inside a room or outside. This aspect will determine the model, as outdoor LED screens will have special characteristics to withstand certain situations that are not necessary indoors.
Finally, another thing to keep in mind is the height at which the screen will be placed and the distance from the audience. If placed at an inappropriate height or distance, the contents would not be displayed correctly.
What size fits best? Also, don't forget to analyse the type of support you will need to place the screen on.
Depending on the space you have, the size of the screen will vary. One aspect that may help you to keep in mind is that the larger the screen, the more support it will need.
We at VA would also like to attach particular importance to this point, The inadequate support can lead to the screen becoming detached or falling off, this may result in damage to property or personal injury, so always try to ensure that the mount you are choosing is suitable for the size and weight of the screen.
Get to know the Pixel Pitch your LED display needs
The first thing we need to specify at this point is... What is the Pixel Pitch? This term refers to pixel density. This is particularly important when analysing the quality of the image taking into account the distance from the user.
Pixel Pitch is calculated by measuring the millimetres between two pixels on the LED panel. This, together with the size of the screen and the distance at which the audience will be placed, leads to the choice of one pixel density or another.
Do you need a mobile or fixed LED display?
Depending on the needs of your event, it is possible that instead of needing a fixed screen, it may be better to opt for an LED screen that can be easily moved. Mobile screens will give you that extra dynamism, as they can be moved, assembled and disassembled in a few minutes, being one of the most popular options when you want to make content while users are on the move, such as sporting events or races.
A mobile LED display can help enhance the user's viewing experience when there are large crowds, or the screen is placed outdoors.
How many attendees will your event have?
Another aspect to take into account is the number of people attending your event. This way you will be able to calculate both the size of the screen and the number of pixels you will need for everything to be displayed correctly.
Pay attention to the content you are going to use
One of the aspects that are not usually taken into account but can make a big difference The audiovisual quality of the event depends on the materials or content to be used.
Attention to typography, images and other graphic elements will be essential. In this sense, although it is not necessary to have an art director to analyse the design and composition. It is essential that you check whether the images being used are of good quality or pixelated, as well as whether the content is well visualised from all points of the room. Finally, in addition to checking that the typefaces are not too fixed, it never hurts to analyse whether it is possible to read the texts from a certain distance.
All these aspects will prevent you from having possible problems with the visualisation of the content.
How bright is the room?
One of the keys to ensuring that your screen offers the best colour saturation is to know how to take into account the level of luminosity of that space or venue. This detail will help you to make your choice, without impairing the colour perception and vision of your assistants.
Please note the installation time and manner of installation.
In the case of an LED screen for an event, this will be a temporary installation, therefore, installation times and the type of support to be used must be taken into account.
Advantages of using LED screens for an event
Often, when a marketing manager thinks of an LED screen, he or she associates it with a device where advertising content can be permanently projected. However, the options of use of this type of device are very wide, which allows us to use them for a multitude of occasions, with different objectives and for different content.
LED screens have become one of the most popular options as they are perfect for corporate events, trade fairs, stands, workshops, etc. Moreover, depending on the model, they can be used both indoors and outdoors, which allows for a very interesting versatility.
The reality is that there are many advantages to this type of device. Among the most outstanding ones we can find:
LED screens can better capture the attention of event attendees.
Use a large format LED screen will automatically draw attention to the content being projected. This makes them very useful devices for commercial offers, new product launches, discounts or exclusive offers, corporate videos where the brand image is enhanced, for everything you can imagine!
Most commonly, content is created specifically for that format and size. This will ensure the best quality and visualisation.
In addition to this, the use of these devices enhances brand recall among attendees. This has a subsequent positive impact on the progress of the sales funnel.
Multiple LED displays can be used simultaneously
If you want to achieve a greater visual impact, you can choose to place a giant LED screen, and then complement it with several smaller LED screens. In this way, you can use each of them simultaneously either with coordinated content, or each one with the content that best suits you. This way you will not only get more attention, but if you place them strategically close to a stand, you will get the attendees to come closer to that space.
They allow you to conduct live streaming sessions
The LED screens will allow you to broadcast live both to the people in that room and to users in other areas of the building. This is especially interesting for events that have a limited capacity, but want to extend the content to people who have been left out. For example, at sporting events, at new product launches or even at fashion weeks, it is a very popular solution.
And you, do you want to have LED screens for your next event? At VA we help you choose the one that best suits your needs. Do not hesitate to write to us at info@va361.com
